At the beginning of the month, I went to the ASR (Action Sports Retail) Convention at the Hard Rock Hotel in downtown San Diego. I went to help out friend / owner of R-1 Training Center in El Segundo, Rico Chiapparelli and pro fighter, Frank Trigg.
Rico was marketing MMA Classics and Frank was promoting his brand, Triggonomics Triggonomics. Pictured at the booth (L-R) is: Carla Santana, Frank Trigg, Rico, and UFC fighter Kendall Grove.
If you are not familiar with ASR, these trade shows cater to the emerging lifestyle brands centered around the music, art, surf, skate, motocross, and mixed martial arts industry.
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